ABOUT
We’re a newly established consulting venture focused on delivering research-driven, practical strategy and analysis for startups, SMEs, and purpose-led organisations. We are a dedicated team of trained consultants that helps organisations tackle challenges across areas such as market and competitor analysis, strategic positioning, operational improvement, and feasibility assessment.

OUR TEAM
Meet the professionals behind our success.

Ayoniza Beniwal
Co-Founder and Consulting Director
Ayoniza is a UQ Bachelor of Advanced Business (Honours) student in Finance and Business Analytics with leadership experience in client-facing consulting.
She combines structured problem-solving, stakeholder management, and clear communication to deliver practical solutions to complex challenges.

Zac Davidson
Co-Founder and Managing Director
Zac is an Engineering (Honours/Masters) and Finance student with experience across consulting and startup environments.
He combines structured analytical thinking with execution-focused delivery, supporting product positioning, go-to-market strategy, and data-driven decision-making to solve complex strategic and operational challenges.